WASHINGTON DEE CEE
One-hundred years after their launch on the market, Washington Dee-Cee’s overalls make a comeback, in a new version dedicated to women.
The legendary American brand, established in Nashville, Tennessee, in 1922, gets a new Made In Italy identity, that, while being loyal to the brand’s authentic spirit, makes it relevant for today’s consumers. The world of ranches and rodeos, which are deeply linked with Washington Dee-Cee’s 100-year history, continues to inspire the collections of the brand, that celebrate traditions with materials, details and shapes translating its workwear origins in a new contemporary language. Marylin Monroe’s western looks, that she sports in cult movie “The Misfits”, are evoked through the mannish silhouettes of the overalls, that become iconic pieces to effortlessly wear in the city, and of straight-legged jeans featuring high-waisted cuts and maxi back pockets. The sustainable premium Italian denim cloths selected by the brand are robust, while showing soft textures and shiny finishings. Washings are essential for unfussy styles with an authentic look, or stress the fabrics for a vintage-like lived-in effect. Labels, pockets’ details featuring three-needle stitching, as well as the hardware’s aged brass color and the tobacco and washed yellow stitching, celebrate Washington Dee-Cee’s tradition.
In keeping with the brand’s originals offering, the collection also features suede fringed jackets and blazers, while a suede rodeo shirt is punctuated by tiny studs drawing the the classic cowboy motifs. They also pop up as embroideries on a soft shearling coat, while western decors of flowers and cactuses are mixed with flying saucers on a velvet blazer, celebrating rodeo’s eccentric and eye-catching decorative spirit.