French-born Patrick Ithier is the brainchild behind ASH. Combining his background in sports fashion with a keen eye for innovative designs and impeccable craftsmanship, Ithier rose to international acclaim thanks to his world-famous trademark wedge sneakers. Since then he has established ASH as the go-to shoe brand for exceptional, original and comfortable creations.

Ithier has always had an interest in footwear and worked part-time at various shoe manufacturers and his father’s shoe store. It wasn’t until his tenure at Charles Jourdan that he realised his true calling in life was designing shoes.

After meeting Italian entrepreneur Leonello Calvani, they both recognised a gap in the market for premium footwear products. Targeted at fashion-fearless men and women in search of tasteful yet practical products, they created ASH. In 2000 their first design was produced.

Following the incredible popularity of their women’s footwear, ASH soon expanded their offerings to include men and kid’s, and later ventured into handbags and accessories.

In 2015 Ithier entered new territory by launching the brand’s first ready-to-wear collection, ASH. A harmony of opposites inspired by urban environments, the collections combine the brand’s signature edgy glamour and boho spirit with a sense of playfulness.

Patrick Ithier
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